Artificial Intelligence in E-Commerce vs. Privacy Concerns Under Indian Law
Over the next 20 years, as India transacts more and more online, the e-commerce market is poised for an explosion in size. The e-commerce players in India are in a cutthroat competition, each trying hard to outdo the other. Many of the top e-commerce companies are deploying artificial intelligence to create better products, better user experience, and smarter logistics; target the right demographics; and be the preferred choice for their customers. In the effort to differentiate services, the utilisation of artificial learning and machine learning has reached a maximum. While on one hand we recognise this exuberant growth, on the other hand we see growing concern amongst consumers in the online market. Indian data protection law is on the way, but many in the industry are waiting and watching for how it will address the concerns of the consumer.
What you’ll take away:
- Insight into the usage of AI by e-commerce players.
- Discussion of consumer rights regarding privacy.
- Practical solutions to consumer privacy concerns.
Kavitha Gupta, CIPP/A, Co-chair, Bangalore KnowledgeNet Chapter, IAPP
Jyothi Karadi, Assistant VP, Head of Legal, Aditya Birla Fashion & Retail
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Eligible CPEs: CIPP/A, CIPP/C, CIPP/E, CIPP/G, CIPP/US, CIPM, and CIPT.
1.0 CPE credit