Free IAPP Web Conference Recording
Brought to you by Anonos
Can Pseudonymization Save Adtech?
Saving Adtech: Pseudonymization and the 5th Cookie Initiative
Original broadcast date: February 13, 2020
For those at the crossroads of trying to balance data value and privacy, this web conference teaches the fundamentals of EU General Data Protection Regulation-recommended pseudonymization and how it helps organizations to maximize data utility while increasing accountability, ethics and transparency.
Data drives commerce. It opens up opportunities for businesses to build on a global scale. But those opportunities have brought challenges in data innovation and utility, risk and the privacy of individuals. To date, commerce has experimented with consent to manage these risk and privacy challenges. But consent alone no longer works in many situations; we need to go above and beyond consent by itself. This webinar will look at a complement to consent, a technological application that is a “belt and braces” approach to balancing privacy and data value when consent does not work. Panelists will discuss how to fully maximize data value while maintaining privacy, through the use of GDPR-recommended pseudonymization safeguards, to achieve ethical data use, while maximizing data utility.
Join us for this data privacy education web conference to learn about this and more. You’ll hear from experts in the field about:
- What is the 5th Cookie working group (www.5thCookie.com), and what does it hope to achieve?
- How does the 5th Cookie approach leverage GDPR-recommended pseudonymization?
- How does it enable ethical advertising technology/real-time bidding?
- How to apply GDPR-recommended pseudonymization to other data uses (non-adtech/RTB)?
- What are the benefits of leveraging pseudonymization to enforce risk-based data governance policies?
- What do you gain when you can resolve conflicts between maximizing data value and protecting privacy?
Ample time will be reserved for your anonymous audience questions.
Host:
Dave Cohen, CIPP/E, CIPP/US, Knowledge Manager, IAPP
Panelists:
Paul Comerford, Principal Technology Policy Advisor, ICO UK Data Protection Authority
Martin Abrams, Executive Director and Chief Strategist, International Accountability Foundation
Gary LaFever, CEO, Anonos
Dr. Sachiko Scheuing, CIPP/E, European Privacy Officer and Data Protection Officer, Acxiom
In connection with this sponsored web conference (called the “Innovation Series”), the IAPP provides an attendee list to the sponsor(s) of the Innovation Series for that particular web conference, which includes attendee names, titles, organizations, countries and email addresses.
This web conference is sponsored by Anonos (“the sponsor”) and because of that sponsorship it is free of charge to you. The IAPP will collect certain personal information from you so we can deliver the web conference to you, and will share this information with the sponsor as part of fulfilling our contract with you to deliver this web conference for free. The sponsor has agreed:
- To contact you only about the subject of the Innovation Series and their related products and services;
- Not to pass your personal information to a third party;
- To comply with privacy, data protection, and security laws and regulations.
If you do not wish for your information to be passed along to the Innovation Series sponsor(s), you should not sign up for this free web conference. Alternatively, you may access the archive of the Innovation Series without providing information to sponsors. However, access to the archive is not live and provides less functionality.
You may contact the sponsor directly in order to express your preferences with regard to direct marketing communication at:
privacyshield@anonos.com
You may also contact the IAPP’s data privacy officer (Rita Heimes) at: dpo@iapp.org. The IAPP’s privacy notice contains additional information about its privacy and data protection practices.
Eligible CPEs: CIPP/A, CIPP/C, CIPP/E, CIPP/US, CIPM, and CIPT.
1.0 CPE credit